A wellness center is synonymous with psychophysical balance.
We live every day in a world that is hectic to say the least. We are hyper-stimulated and overburdened with commitments, notifications, alerts and advertisements. And the mind and body inevitably absorb all this and suffer from it. But here comes the wellness center that has the task of setting aside all this and restoring the well-being of the person. In fact, a spa must be a space in which to banish stress, turn off your smartphone and immerse yourself in the relaxation of treatments, massages and soft lighting.
To do this, you need to have the right entrepreneurial mentality, a fair amount of sensitivity and empathy and above all the right tools. All of this will help ensure the best customer experience.
The must have of a spa
There are two things you need to be able to balance when it comes to a fully equipped spa:
- Try to balance a relaxation area and a fitness area. Keep them distinct but connected by letting the customer choose. Leaving free the option of continuity between relaxation and fitness, you will create a much appreciated sensory and physical journey
- Try to combine comfort with the design of its features. Customers will not need to know the specific features and technical features of a hot tub. However, we know that beautiful things are always liked so opt for things that satisfy the aesthetic sense and, at the same time, satisfy the needs of professionals. Obviously, make sure that they are quality systems and products: resistant to wear and made by companies with experience and professionalism
Always keep these two principles in mind because they are the basis for the success of a spa in every aspect. That said, here’s what a wellness center can’t miss:
- Finnish sauna: the dry heat and the scent of wood purify the body. If you then integrate a lighting system for chromotherapy, the treatment is perfect. The sauna is the element that many people expect to find in a wellness center;
- Turkish bath: less intense and demanding than the sauna, the turkish bath, thanks to its pure and scented steam, helps to relax the body and mind;
- Sensory shower: this is a treatment that can be combined with the sauna and turkish bath, thus creating that sensory journey that is highly recommended. It is a shower that tries to involve all the senses: the sight through the colored soft lights, the sense of smell with the aromas of essential oils, touch with the hydrotherapy of the different jets of water and hearing with the sound. Really atmospheric;
- Mini pools with whirlpool: there are several models with different sizes. Two very requested features are the massages for the neck and the LEDs for chromotherapy;
- Relaxation beds: these are beds equipped with a technology that allows you to offer multiple treatments such as steam baths, hydrotherapy and water massage in a single structure;
- Massage beds: these are beds for therapists that are suitable for different types of massage and body treatment services such as mud therapy. Make sure that comfort, in this case is a focus for both the client and the professional;
- Treatment chairs: ideal for manicures and pedicures
- Water mattresses: combines the relaxation of the classic massage bed with the benefits of the water mattress. The ideal is that there is also a heating surface and lights for chromotherapy
- Trolleys: it is necessary to keep tools and products for treatments close at hand and in order. The aestheticians/therapists trolleys are required for this.
- Chests of drawers: among the furniture for wellness centers, chests of drawers are the most indispensable ones because they facilitate organization. In addition, they become a part of the customer experience because it transmits cleanliness and serenity.
It always starts with the design
A wellness center must be designed down to the smallest detail by a team of experts. For your part, you entrepreneurs must have your vision very clear, you must define your reality and focus on what distinguishes you from others. Focus on what you want to stand out the most from your spaces.
Think that you are not offering a weekend package, you are not offering simple massages or treatments. You are offering your customers an experience so adjust accordingly.
Location, materials and colors
The general rule is not to leave anything to chance: be meticulously precise for all spaces (including reception and changing rooms): everything is part of the customer experience and therefore there must be a studied sensory journey.
The first thing to think about is the right location. It must be easily accessible, in an area that is already important from a commercial point of view or in an isolated but panoramic area, where you can enjoy the landscape, the peace and the silence of the distance from urban areas.
Think about the materials: they must convey positive feelings. The ideal is to adopt biocompatible and natural materials such as natural stone or wood. Experiment with water features: they convey a strong sense of tranquility and harmony with nature.
Lighting is very important: mix natural light sources with artificial ones and take advantage of chromotherapy with different shades and intensities of colors. Never create flashes of light, make sure that the transitions from one environment to another are always fluid.