New Lemi branch in USA

LEMI’s 2019 has been marked BY MANY NEWS, including THE OPENING OF A DIRECT

Over the past 5 years, LEMI has experienced significant growth both as a company and in terms of international relevance. This growth has paved the way for a corporate management capable of questioning its policy and pushing for embracing a new LEMI direct office. Over 30 years since LEMI was set up, it has managed to reach important milestones, becoming a leader in Europe and, subsequently, growing to such an extent that it has won a leading position also on the Middle Eastern market with the establishment of LEMI Dubai office in 2015.

However, some choices must be made at the right time and in a proper way. That’s why LEMI argued that in 2019 it was time to face a new challenge: after carrying out an adequate planning, it finally embarked on a new path by setting up a direct office in the USA, in Miami.


Why did we choose the USA?

We chose the United States as they represent a very important part of the market in the Beauty & Spa sector, since it is one of the countries with the highest density of Spas. It is therefore natural for a company in continuous growth such as LEMI to direct its strategic development plan towards what is regarded as a reference point by many countries in the world, giving it a priority position. LEMI has always been present in the USA in several important locations, but the aim is to take the lead on the US market as well.

What does having a direct office in Miami mean for our business?

Ensuring direct contact with the headquarter, without the need for intermediaries means to LEMI the chance of maintaining greater control over the many projects across the US.  This allows to guarantee better support for customers thanks to a more skilled and trained internal staff who is able to advise on what is the best equipment for them. The after-sales service also benefits from that, as it would improve customer service, making it faster and more direct.

But with a new reality, new questions also arise: who will take care of the management? How can we promote our products properly? LEMI is happy to count on the one who had been its brand manager for the past 4 years and who has now become vice-president of sales: Alex Theofanous. The company is more than grateful for having built an excellent relationship of esteem and trust with Alex in his abilities and skills, so it is a source of pride to have him in the LEMI Team. Always with a view to ensuring an efficient service, Alex will also work beside a network of well-trained agents who will act across the territory, assisting customers more closely, giving them the best possible support.

LEMI is well aware that its products are appreciated all over the world and being able to experience them firsthand is vital in the choice for the customer. It is on the basis of this idea that, since 2018, LEMI has developed an important agreement with one of its most prestigious customers, the Carrillon Hotel in Miami.

which hosts a Live Showroom. In this way, customers can test quaity firsthand and try out various treatments on LEMI tables of different lines, surrounded by splendid luxury embodied by a refined design, multifunctionality and Made in Italy style for which LEMI stands out.


Carillon Miami has updated The Spa at Carillon Miami with new massage tables from Lemi as part of a partnership in which the spa serves as the U.S. showroom for the Italian wellness brand. Spa guests can now experience a range of treatments using a number of different tables, including the award-winning Aemotio Spa table, which features six jets, water-enhanced vibromassage, and a height-adjustable water bed. Guests can also experience the Spa Dream Crystal Quartz Massage Bed, which uses color therapy and quartz to promote balance in the body.

In addition, all massage tables are now complete with Lemi’s Extra Comfort memory foam mattresses.